Training
- Crisis communication training.
- Executive Media Training.
- Issue management training.
- Media communications training.
- Media for business training.
- Media spokesperson training.
- Political and public office candidate training.
- Public speaking and presentation training.
Empowerment through understanding the psychology of the media and stakeholder expectations form the core of MWPA’s media training programmes.
MWPA media training empowers participants with the necessary skills to effectively manage real-life media situations with confidence. Even the most reserved or media-averse participants will benefit from MWPA media training through demystifying the news-media cycle and training individuals to focus on how to present and reinforce core messages and media information.
From entry-level seminars aimed at giving participants a detailed overview of how the media operates, how to communicate with the media, and how to develop useful and constructive relationships with the various media sectors – to preparing key executives and the organisation to face the media when issues arise or a crisis occurs that could potentially affect the brand, the business, or reputations. MWPA media training offers participants an unparalleled depth of knowledge and the skills required to face any media opportunity or dilemma.
MWPA media training courses are fully customised to meet the needs of beginners, through to advanced levels for one-on-one executive training. Critically, they are also tailored to identify specific and potential issues for the business sectors or industries of the participants. There is no such thing as a ‘one-size-fits-all’ approach to media training. MWPA recognises that each participant and organisation has individual issues and unique requirements.
Develop and communicate concise, effective messages that get to the right media outlets and journalists who are interested in you, your organisation, your products and services, and industry experience, knowledge, and opinions.
Depending on your needs, MWPA’s one-day and two-day media training courses cover:
- Achieving consistency in the media and meeting media objectives;
- Answering difficult questions with balanced answers;
- Benefiting from the power of the media;
- Dealing with the media;
- Delivering and controlling core messages to the media with confidence;
- Developing concise, jargon-free, messages to meet the needs and expectations of the intended audience;
- Developing powerful media messages;
- Dos and don’ts when dealing with the media;
- Ensuring media messages reach your target audience;
- Formulating media friendly sound-bites, camera-grabs, and memorable quotes;
- Handling pertinent questions, you are unauthorised or unable to answer;
- How the media operates;
- How to avoid ‘off the record’ conversations and other journalist traps;
- How to look and sound professional during interviews;
- Strategies for dealing with nervousness;
- Taking control of a media interview;
- Understanding the media;
- What to do when the journalist calls;
- Why companies and organisations need to deal with the media;
- Why different media outlets have different needs; and
- Writing an effective media release and achieving successful media release distribution.
MWPA stands ready to assist you to start generating more positive media attention to further the aspirations and goals of your organisation.
To arrange an initial obligation-free and confidential meeting, please use our Contact page.