Media Management
MWPA creates strategic content designed to influence the media, political decisions, community opinion, and to support your corporate position. We regularly achieve targeted or widespread media coverage.
Depending on your specific needs, MWPA can assist you to influence national, regional, or local media, including:
- Creating compelling media content;
- Identifying, briefing, and supplying the media with expert opinion, insight, and interviews;
- Preparing information for trade media, magazines, journals, and newsletters;
- Creating and implementing timed and targeted media programs;
- Devising media content and briefing journalists on your behalf;
- Devising, writing, and producing, newsworthy content;
- Identifying appropriate journalists, publications, and media outlets;
- Identifying independent third parties to support media initiatives;
- Managing public affairs campaigns or community engagement programs;
- Message development and training for those working with journalists and stakeholders;
- Monitoring and auditing media coverage;
- Offering a 365/24/7 media liaison service;
- Organising events, VIP visits, and tailored media briefings;
- Organising media contact programs to build working relationships with journalists;
- Providing and implementing crisis communications advice and strategies; and
- Tracking the media agenda and building relationships with influential media targets.
To arrange an initial obligation-free and confidential meeting, please use our Contact page.